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Since Arizona Muse’s breakthrough in 2010, Arizona (1988, Tuscon, Arizona) featured in catwalk shows, editorials and on various magazine covers, including US Vogue and Dazed and Confused. Before teaming up with G- Star Arizona already knew the brand: “I have seen the G-Star advertising campaigns before and they’re all really cool. I love how they’re RAW.”
Arizona features alongside American actor Caleb Landry Jones the male face for the new campaign, who features in Hollywood blockbusters like X-Men: First class and Contraband.
The Autumn/Winter 2012 campaign is shot by photographer and filmmaker Anton Corbijn, whose unique vision and raw, emotional style fits the G-Star brand. This season Corbijn took both Caleb and Arizona to the French Alps, where the shoot took place at an altitude of over 3000 meters.
The G-Star RAW Autumn/Winter 2012 campaign will go live on the streets as of mid- September 2012, when all campaign outfits will be made available through G-Star Stores.