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Hey, just in time for Christmas arrives IDA, the brand new label by Donna Ida Thornton. We featured it’s birth back in June and now it’s arrived in-store and online at Donna Ida.

With a style of jean to work for each body shape and a rise measuring just under 10 inches, could this be the perfect jean? Get the IDA look with co-ordinating classic scoop neck tee’s, lightweight silk shirts and cashmere jumpers. Can’t wait, then place your order now (latest midday on Thursday 20th December) in time for Christmas…. Oh and don’t forget to let us know are they the perfect fit?




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