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Apparently If Elvis was alive today he would wear these jeans – A denim label with a back to basic true Sothern feel. A nice change from L.A’s Premium Denim. Justin Timberlake and best mate Trace Ayala have teamed up with Johan and Marcella Lindeberg as creative directors of William Rast.

I have to say I was pleasantly surprised when viewing the ss09 William Rast denim collection. The collection is bold but really wearable. Great cuts for all body types for both Men & Women. We liked it so much we will be stocking the men’s jeans first just in time for mass. Ladies, will have to wait till February.

For more about the brand and what Anna Wintour – Vogue has to say click here.

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